The gameplay, for the moment, is very basic. It was a phenomenal success upon release, earning mainstream media attention the likes of which Pokémon hadn't seen since the fad days and attracting a deluge of nostalgic adult players who'd fallen out of Pokémon after the original Pokémon fervor died down.
Developed by Ingress creators Niantic, the game invites players to search for Pokémon 'in the real world', using GPS tracking and augmented reality technology.
Pokémon Go is the Pokémon franchise's first major game for smartphones.
